Senior Content Strategist

We are seeking a creative and data-driven Content Strategist to develop and execute content strategies for our article website and social media platforms Tuwaga. This role focuses on creating high-quality, engaging, and consistent content that resonates with our audience while driving traffic, engagement, and conversions. You will work closely with writers, designers, and social media teams to ensure all content aligns with the brand’s goals and values.

Responsibilities
Content Strategy Development

• Develop and implement a cohesive content strategy tailored for article websites and social media platforms.
• Conduct audience research to understand the needs, preferences, and behaviors of the target audience.
• Create content calendars to ensure consistent and timely publishing across all platforms.

Content Creation for Article Websites

• Plan and write SEO-friendly articles, guides, and blog posts that align with the brand’s objectives.
• Collaborate with writers and subject-matter experts to produce high-quality, data-driven, and engaging content.
• Use keyword research tools to identify high-impact topics for the website.
• Monitor website analytics to optimize existing content for improved rankings and user engagement.

Social Media Content Creation

• Create and oversee content for social media platforms, including posts, captions, graphics, and short-form videos.
• Work with designers and video editors to develop visually appealing and shareable content.
• Align social media content with current trends, brand voice, and audience preferences.
• Track social media performance metrics to identify successful content formats and improve future campaigns.

SEO and Performance Optimization

• Work with SEO specialists to integrate target keywords into website articles and social media content.
• Analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs to identify opportunities for improvement.
• Continuously refine strategies based on data insights to maximize traffic and engagement.

Cross-Platform Consistency

• Ensure content consistency across all channels, including article websites, social media platforms, and other digital touchpoints.
• Develop and maintain a style guide to ensure brand voice and tone are consistent.

Trend Monitoring and Innovation

• Stay up-to-date with industry trends, social media algorithms, and audience preferences to keep content relevant and competitive.
• Experiment with new content formats and platforms to expand reach and engagement. 

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3–5 years of experience in content creation, strategy, or marketing roles.
• Proficiency in content management systems (e.g., WordPress).
• Experience with social media management tools (e.g., Buffer, Hootsuite).
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Basic design skills (e.g., Canva, Adobe Suite) and knowledge of short-form video editing tools.
• Strong written and verbal communication skills.
• Ability to think creatively and translate ideas into compelling content.
• Exceptional organizational and time management skills.
• CFA (Chartered Financial Analyst) or CFP (Certified Financial Planner) certification is a strong plus for finance-focused content.
• Experience in creating content for finance, investment, or economics.
• Strong understanding of social media trends and algorithms.

About Moladin

Moladin is Indonesia’s leading mobility fintech platform with end to end financing solutions for all players in the used car and EV ecosystem. Moladin empowers its rapidly growing network of more than 26,000 active used car agents and dealer MSMEs, and provides used car consumers with better financing access through digitized loan underwriting. This is supported by its strong used car capabilities with branches and warehouses covering more than 100 cities, industry-leading AI / IoT and partnerships with all top auto financing companies across Indonesia, and also through its OJK-regulated multi-finance company PT Moladin Finance Indonesia. Moladin’s vision is to be a positive driving force in the physical and social mobility of all the people it touches (“Mobility for all”).

For further information about Moladin, please visit https://moladin.com